Our Services

Product Development Advisory

• Developing a successful product for Amazon requires careful planning, market understanding, and continuous optimisation.
• Consideration points include; Market Research, Competitor Analysis, Quality Control, Product Design, Procurement, Product Compliance, MOQs etc..

Amazon Seller Central Set Up

• Navigate through the key steps for a successful start to life on Amazon Seller Central.
• Ensure business compliance from the start of your Amazon journey to ensure a smooth path to growth and success.

Trademark Guidance

• Trademarking your brand on Amazon protects your intellectual property and gives you control over how your brand is represented.

Amazon Brand Registry

Utilise Amazon Brand Registry to access tools that protect your brand and improve customer engagement:

• Brand Protection: Report suspected infringements and counterfeit products, helping to protect intellectual property.
• Brand Listing – Access Amazon A+, Brand Analytics and Sponsored Brand Ad campaigns.

Building & Optimisation Amazon Store Listings

• Start building your tailored Amazon Store by adding products with the complete Amazon / product details.
• Optimise listings with key listing features; Amazon A+, Brand Story, Amazon StoreFront etc
• Select the appropriate shipping options of trade.
• Launch / monitor your Amazon Store

Amazon Launch Strategy

• Pricing Strategy
• Enroll in Amazon Vine
• Utilise the appropriate Promotion & Ads that align with your launch strategy.

Amazon Seller Central Training

• The Exsellerating team will offer comprehensive training on Amazon Seller Central to ensure you fully understand how to navigate the platform effectively.

Search Engine Optimisation (SEO) Analysis

• Search engine optimisation of titles, bullet points and A+ content via in-depth keyword research through Amazon specific software.

Listing Optimisation

• Optimised imagery and videos on product listings.
• Re-design of Amazon A+, Brand Story and Storefront.

Amazon PPC

• Tailored PPC strategies with optimal bid prices, effective keyword and product targeting, and targeted external traffic – all to maximise conversion.
• Utilise Amazon Brand Analytics to build tailored Ad campaigns that enhance customer engagement and drive conversion.

Pricing Strategy

• Develop a successful pricing strategy on Amazon by balancing competitiveness, profitability, and brand perception.
• Amazon Deals, Promotions, Bundles, Subscribe & Save …

Amazon Compliance

• Leverage our compliance team to proactively prevent potential issues on the Amazon platform, ensuring smooth listing edits and uploads with minimal disruptions.
• Our daily management of your Amazon Store ensures any compliance issues are swiftly resolved through our trusted Amazon network, Amazon Health, or Seller Support.

Amazon Reimbursements

• Recover funds for lost, damaged, or returned inventory that has been mishandled by Amazon.
• Our trusted partnership network ensures we have the best resources at our disposal should this external service be required.

Supply Chain

• Supply Chain analysis and re-configuration to ensure the most cost effective, efficient and robust supply chain is in place to maximise performance.

Inventory management

• Our sophisticated inventory management tool extracts live information from Amazon via a KPI to ensure a detailed and organised inventory management system.
• This enables our team to predict reorder requirements ahead of time, taking into account updated sales velocity, ever-changing lead times and cashflow requirements, with data drawn directly from Amazon.

Finance Management

• Creation of management accounts against cashflow forecasting to inform decisions and strategy planning.
• Exploration of financing options if required to facilitate product launches, marketplace expansion or growth.
• Market research used to establish pricing strategy for newly launched products.

Product Market Depth Analysis / Product Launch

• Expand your product range with confidence by leveraging our data-backed analysis on market trends and financial viability, maximising your chances for a successful product launch.
• Pre launch product compliance requirements.

Store Setup & Theme Configuration

• End-to-end Shopify store build, from theme selection to checkout configuration, tailored to your brand and product range.
• Apps, integrations and payment gateway setup to ensure a smooth operational foundation from day one.

Product Catalogue & Collections

• Structure your product catalogue with conversion in mind, including collection architecture, product variants, and metafields.
• Optimised product page templates that balance brand storytelling with clear purchase intent.

Conversion Rate Optimisation (CRO)

• Audit and optimise key conversion points; product pages, cart, checkout flow, and homepage layout.
• A/B testing strategy and data-led iteration to incrementally lift conversion rates.

Technical SEO & Site Structure

• Ensure your store is built on solid technical foundations; URL structure, schema markup, page speed and mobile performance.
• Keyword research and on-page optimisation to drive organic discovery alongside paid channels.

Analytics & Tracking Setup

• GA4, Shopify analytics, and pixel configuration (Meta, TikTok, Google) to ensure clean attribution from launch.
• Reporting dashboards that give you visibility into what’s driving revenue and where to invest next.

Migration & Replatforming

• Seamless migration from WooCommerce, Magento or other platforms to Shopify, including data, redirects and SEO equity.

Customer Acquisition Strategy

• Channel mix planning across paid, organic and partner-led acquisition, mapped to your CAC and LTV targets.
• Audience segmentation and creative strategy to attract high-intent customers efficiently.

Email & SMS Lifecycle Marketing

• Klaviyo, Attentive or equivalent platform setup, with welcome flows, abandoned cart, post-purchase and winback automations.
• Segmentation strategy and campaign calendar to drive repeat revenue and improve LTV.

Retention & Loyalty

• Build customer retention programmes; loyalty schemes, subscription models, and VIP tiering.
• Cohort analysis and churn diagnostics to identify where to intervene in the customer journey.

Conversion Rate Optimisation

• Site-wide CRO audit covering landing pages, product pages, cart and checkout.
• Hypothesis-led testing roadmap with measurable lift on conversion and AOV.

Brand & Content Strategy

• Positioning, messaging and content frameworks that translate brand value into commercial outcomes.
• Editorial and social content planning aligned with acquisition and retention goals.

Analytics & Performance Reporting

• Unified reporting across Shopify, ad platforms, email and SMS to give a single view of growth performance.
• Monthly strategy reviews focused on actionable next steps, not vanity metrics.

Paid Social

• Meta (Facebook & Instagram), TikTok and Pinterest campaign management, from prospecting through to retargeting.
• Audience strategy, bidding optimisation and ongoing performance management against ROAS and CAC targets.

Paid Search & Shopping

• Google Ads, Performance Max and Shopping campaigns built around your product feed and category strategy.
• Microsoft Ads where audience and category fit make it commercially viable.

Creative Production

• Static, motion and UGC-style creative production designed for platform-native performance.
• Creative testing frameworks to identify winning concepts and scale them across channels.

Influencer & Affiliate

• Influencer partnerships and affiliate programme setup via partners such as Levanta and Archer Affiliates.
• Commission-led acquisition that complements paid media without cannibalising margin.

Landing Page & Funnel Build

• Dedicated campaign landing pages and funnels built to convert paid traffic, separate from your core store.

Reporting & Attribution

• Cross-channel reporting with clear attribution logic, so you can see what’s actually driving incremental revenue.
• Regular performance reviews and reallocation of spend based on what’s working.

Delivered via our trusted partner network and packaged as part of your Exsellerating engagement.

Market Depth Analysis

• Data-driven analysis pre product launch to determine market size and ensure product demand is present for optimised ROI.
• Negotiated COGs and cashflow planning to forecast the financial implications and outcomes of launch.

Logistics

• Supply Chain optimisation, with the required third parties (freight agents / cross border agencies/ 3PL’s).
• Inventory Management planning and development.

Compliance

• Market dependent compliance which include safety standards, labelling rules, and tariffs that vary across countries.
• Product compliance including labelling and packaging, environmental standards, and safety features.
• Tax Compliance across key international markets such as the US, EU, Canada.

Seller Central Set Up

• Market specific Amazon Seller Central set up.
• All Amazon operations / structural management to take affect thereafter.

Translations

• When expanding to international Amazon markets, it’s crucial to ensure that product listings, marketing materials, and customer communications are accurately translated and localised.

Quantitative Value

• Our combined Amazon expertise accelerates growth for both Revenue and Profit Margin. The results of our work can be reflected at a product level, an Amazon account level and importantly at the company level.

Qualitative Value

• Diversification of your Brand
• Defensibility of your Brand
• Streamlining Supply Chain

Converting Offsite Traffic

• Advertisement of the brand / product range via commission orientated programmes such as Levanta and Archer Affiliates.
• Use of advertising platforms such as TikTok shop and Walmart.

Strategies for Exit

• Develop and implement a tailored exit roadmap.
• Standard Operating Procedures.
• Company prospectus.
• Due diligence process.
• Sale advisory.

Navigate the Transition

• Take the correct steps to successfully transition from your initial Amazon Vendor / Distributor model on to Amazon Seller – without the hassle.

Amazon Seller Central Set Up / Support

• Exsellerating provide the support and advise in order to set up and launch your Amazon Seller Account in order to start your new journey as an independent seller.

Amazon Store Operations / Structural Management

• We take responsibility for building, optimising, and managing the Amazon Seller Store for optimal performance thereafter.